Privacy Policy

1. Information We Collect

We collect personal information directly from you when you submit queries, purchase products, or interact with our system:

• Identity Information: First and last name, profile image (optional).
• Contact Information: Email address, physical mailing address, and telephone number.
• Financial Data: When you purchase items through our Store, transaction details are processed by our merchant providers (e.g. Stripe). We do not store full credit card numbers on our servers.
• Usage & Device Info: IP address, browser type, device identifiers, and page interaction history.

2. Cognitive & Assessment Data

As part of our interactive tools (e.g., *Second-Order Simulator*, *Cognitive Baseline Index*, and *Stress Topology Map*), we process data related to your test responses, decision paths, response speed, focus durations, and baseline results.

This data is utilized to compile your personalized cognitive profiles. If you submit this data while logged in, it will be linked to your account. If you participate anonymously, it is stored in localized browser memory or aggregate research formats that do not directly identify you. We use this data to refine our baseline benchmarks and conduct research on human adaptivity under cognitive pressure.

3. How We Use Information

We process your personal and cognitive data for the following operational purposes:

• To deliver, maintain, and optimize our cognitive training apps and website functionality.
• To process store transactions and deliver educational materials or resources.
• To send periodic newsletters, updates, and framework insights (you may unsubscribe at any time).
• To conduct anonymized academic and statistical research on human-AI synthesis.
• To comply with regulatory audit requirements and security audits.

4. Legal Basis for Processing

If you are accessing the Site from the European Economic Area (EEA) or the United Kingdom, our legal basis for collecting and using your personal data depends on the specific context:

• Consent: When you subscribe to our newsletter or opt-in to cognitive tracking.
• Contractual Obligation: To fulfill purchases or deliver access to digital platforms.
• Legitimate Interests: To secure and monitor our website and improve the user experience.

5. Sharing & Disclosure

We do not sell, lease, or rent your personal or cognitive data to third parties. We share data only with trusted third-party service providers who assist us in operating our business (e.g. Stripe for payments, Vercel/Next.js hosting servers, and cloud analytical utilities).

We may disclose your information if required to do so by law, or in response to valid subpoenas, court orders, or requests by regulatory authorities.

6. Data Security & Storage

We employ industry-standard administrative, physical, and technical security measures (including SSL encryption, secure data lakes, and access token validation) to protect your personal details from unauthorized access or alteration.

We retain your information for as long as necessary to fulfill the purposes outlined in this Policy, or as required by applicable tax, corporate record retention, and regulatory compliance rules.

7. Your Rights (GDPR/CCPA)

Under GDPR (Europe) and CCPA (California), you have specific statutory rights:

• Right to Access: You can request copies of the personal and cognitive data we hold.
• Right to Rectification: You can request that we correct inaccurate or incomplete data.
• Right to Erasure ("Right to be Forgotten"): You can request that we delete your account and associated data.
• Right to Opt-Out: You can opt-out of data tracking for analytics or newsletters at any time.

To exercise any of these rights, please contact our data governance team at legal@yorren.com. We will respond within the statutory 30-day timeline.

8. Cookies & Analytics

We use cookies and similar tracking identifiers to analyze website traffic, remember your preferences, and maintain session security. You can adjust your browser settings to refuse cookies or warn you when cookies are sent; however, some sections of our interactive labs may not function properly without cookies enabled.

9. Contact Privacy Officer

If you have questions regarding this Privacy Policy or our data protection measures, please contact our designated privacy team at: